For 12th Tribe, we played a key role in capturing the excitement and energy behind their 2024 festival collection for Coachella. Our team worked closely with the brand to create engaging Reels and behind-the-scenes content that not only showcased the vibrant new pieces but also told the story of the creative process and the festival spirit that 12th Tribe embodies.

We filmed and produced dynamic, high-energy Reels that brought the collection to life, focusing on the details, textures, and styling of the outfits in action. These short-form videos were designed to capture the essence of Coachella—free-spirited, bold, and effortlessly stylish—while also highlighting the brand’s commitment to quality and fashion-forward designs.